Inline links and citations can be disruptive to the flow of information. Try to delete them because a topic is a discrete unit of information that is meaningful when it is displayed alone. Henry, Carolyn

Overview of best practices for using ditamaps and relationship tables to manage linking. Stark, Scott

While topic relationships can be stored in the topics themselves, as products evolve and user interfaces change, a topic that was required for release 1.0 of a product may no longer be needed in release 2.3. If related topics are maintained at the topic level, removing a topic that is no longer part of the system may involve modifying the related topics of a dozen different DITA files. Binder, Zachary

This presentation describes how authoring DITA topics and managing
those topics in a content management system (CMS) will contain
translation costs while improving overall information quality. This is not a recommendation for any particular product. It is a guide to how one group built their candidate list and computes return on investment. Adams, Ann

The credibility of web sites is becoming an increasingly
important area to understand. To expand knowledge in this
domain, we conducted an online study that investigated how
different elements of Web sites affect people’s perception of
credibility. Over 1400 people participated in this study, both
from the U.S. and Europe, evaluating 51 different Web site
elements. The data showed which elements boost and which
elements hurt perceptions of Web credibility. Through
analysis we found these elements fell into one of seven
factors. In order of impact, the five types of elements that
increased credibility perceptions were “real-world feel,” “ease
of use,” “expertise,” “trustworthiness,” and “tailoring.” The
two types of elements that hurt credibility were “commercial
implications” and “amateurism.” This large-scale study lays
the groundwork for further research into the elements that
affect Web credibility. The results also suggest implications
for designing credible Web sites. Fogg, B.J., Jonathan Marshall, Othman Laraki, Alex Osipovich, Chris Varma, Nicholas Fang, Jyoti Paul, Akshay Rangnekar, John Shon, Preeti Swani and Marissa Treinen

The issue of building trust with the audience is core to technical communication. If the user doesn’t trust your instruction, it’s worthless—no matter how well researched, thought out, and reviewed it is and how much time, effort, or problems it will save. Minson, Ben

Why is it that, given the opportunity and tools to write, so few embrace it? I have several thoughts as to why. Johnson, Tom H.

Getting even semi-publishable writing from experts is notoriously difficult; they may be immersed in their “real jobs” and too busy to write even a first draft of content, they may not understand why web content matters at all, they may not be fluent in the language(s) in which you publish your website, or they may just be terrible writers. Define a content workflow as early as possible, preferably as part of a unified content strategy that includes a content audit (a detailed analysis of what content you have, what content you need, and how to bridge that gap), voice and tone guidelines, and a schedule for collecting and generating content. Kissane, Erin

It’s an open secret in our daily work how often the challenges posed by content elude our collective talents and acumen. We’ve all been there. For me, lorem ipsum makes it personal. It personifies the proposition at the heart of what content specialists do and mocks how often the manifold complexities of content can get the better of all of us. It’s happening because we haven’t been talking. Macintyre, Jeffrey

Content-Strategy.com is an English language version of a Scandinavian web resource called Nettredaktor.no ("Nettredaktør" is the same as "Web editor").