Not bad for one of the hardest quarters for quite some years—recession at home and abroad, the Switch ad campaign only just starting in the States and not having reached other territories yet. Apple announced a net profit of $32 million, or $.09 per diluted share, for the quarter. These results compare to a net profit of $61 million, or $.17 per diluted share, a year ago. Revenues for the quarter were $1.43 billion, down 3% from a year ago, and gross margins were 27.4%, down from 29.4% a year ago. International sales accounted for 42% of the quarter’s revenues.
      Apple could do a lot better though given the high quality of their current range of products and their very competitive prices. The facts about Macs need to better distributed than they are. Ignorance and myth is still rife.
However, Apple CFO Fred Anderson said in his financial report conference call that Apple’s channel partners and (US-only) retail stores are reporting lots of Windows users coming into the stores wanting to switch to the Mac platform.